4 tips to Convert Corona lockdown days into productivity
It’s said that a Dentist is a combination of a Doctor, an Engineer & an Artist. The entire world has taken a break due to Coronavirus or COVID-19 and because of the lockdown a very crucial branch of healthcare, dentistry standstill. But, in every obstacle the smarter one sees it as an opportunity and tries to make the best out of it! These days of lockdown can be used productively. Dr. Shoukath Ali (Dental Implantologist practicing in Dubai & Sharjah) beautifully explains 4 tips for Dentist on how to Convert Corona lockdown days into productivity.
Be Smart. Sharpen your axe and let the days of lockdown help you to convert more patients
Tip 1: The 80: 20 Golden Rule
80 % of your dental business will depend on 20 % customers. Treat the first few patients who visit you after the crisis so well that themselves turn out to be your marketing managers because of the satisfaction they received from the dental treatment. Listen to them, understand them and make sure you have provided excellent dental treatment. Remember, the best kind of marketing will always be word of mouth. One patient’s satisfaction will convert to many patients.
Tip 2: Keep yourself updated with the latest from the world of Technology.
As the world is advancing so are your patients. Dentistry is a field that keeps getting advanced technologies under its umbrella. These advances result in quicker, easier and pain free dentistry. Aligning yourselves based on the advancements is very important. During the lockdown make the best use of your time by aligning yourself to the latest technological advancements in the dental field.
Tip 3: Presence on Social Media
With the trend shifted towards Digital Marketing, one definitely needs to be active on Social Media platforms. People staying close to your clinic locality know about your presence but do you think that would suffice? Because, not everyone from your locality would have a dental problem. Therefore, reaching out to masses is very important. Let people know what you specialise in and use the period of lockdown to create your social media accounts and make it a point that you regularly update it.
Tip 4: Master what you love practicing
Some dentist like implantology, some like Orthodontics, some like Endodontics. Whatever that maybe, make sure you ace it by reading, researching, analysing cases. This will help you to resume work confidently thereby giving you an edge over others.
Use the period of lockdown wisely and make the best use of it.