Dr.Melvin Mendonca,DBA,DJV
My Love Story with AEEDC: Celebrating 20 Years of Passion, People, and Purpose
Congratulations to INDEX Holding & the AEEDC Team on 30 Years of Global Excellence
As AEEDC Dubai celebrates its remarkable 30-year journey, this edition is deeply personal for me. It marks my 20th consecutive year attending the world’s largest dental congress and exhibition—without a single break. From its early days with around 6,000 visitors to today welcoming 60,000+ dental professionals from across the globe, AEEDC stands as a living example of what vision, consistency, and sustainability can achieve.
For me, AEEDC is more than an exhibition. It feels like an annual alumni get-together. The exhibitors and visitors are not just business contacts anymore—they are yearly friends I meet every February and this year January without fail. We reconnect, share stories of growth, exchange ideas, and continue relationships built on trust. This human connection is what has made AEEDC such a powerful global platform.
A Journey That Changed My Life
In 2009, during one of these AEEDC editions, my life changed forever—I met my German wife at the trade show. That meeting reshaped my personal and professional path for the better. AEEDC didn’t just give me business opportunities; it gave me family, purpose, and direction.
Since then, I have carried a strong commitment to serve back the industry and the regions that trusted me. With pride and passion, I have worked across the Middle East, South-East Asia, and the wider MENA region, contributing to education, trade, media, and sustainable growth in dentistry. Everything I have been able to build has been possible because of the love, trust, and respect the dental industry has given me.
Lessons from 20 Years at AEEDC
Two decades of uninterrupted presence at AEEDC is not accidental—it is passion-driven and purpose-led. The biggest takeaway AEEDC has taught me is simple yet profound:
Sustainability, focus, and consistency are what make platforms—and people—world number one.
AEEDC embodies these values. Its success is not only in scale, but in staying true to its mission, its people, and its long-term vision. My heartfelt congratulations to INDEX Holding and the entire AEEDC team for building a legacy that continues to inspire generations.
Gratitude to the Region That Feels Like Home
My sincere thanks to the UAE, my Arab friends, colleagues, partners, and the entire MENA dental community. Your warmth, collaboration, and belief have shaped my journey more than words can express. I remain proud to serve this region and to act as a bridge between cultures, markets, and ideas in global dentistry.
What’s New This Year from Dentist Channel
This year’s AEEDC is also special because we are opening conversations around unique B2B opportunities, including the Bharat Dental Show 2026 and the Exclusive Women’s Dental Congress in INDIA initiatives designed to make history by strengthening global trade, celebrating leadership, and empowering the next generation.
Let’s Meet
Visit us at Sheikh Saeed Hall 3 – Stand S312
Book your apointment – + 49 174 811 7111
Join us for coffee, chilling, and meaningful conversations. Let’s talk in detail about collaboration, ideas, and the future of dentistry.
With gratitude, love, and respect—
Thank you, AEEDC, for 20 unforgettable years.


